Linda Notelovitz-Goodall
Executive Producer at Sub urban
New York, United States
TitleShoes
Agency
Campaign Shoes
Advertiser Tobacco Action Group
Brand Tobacco Action Group
PostedDecember 2006
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Don't smoke. There are better ways to die.
Story Tobacco Action Group “Shoes”:
This commercial is based on the concept of not smoking, because ‘there are better ways to die’ – i.e. getting smothered as thousands of shoes fall from the sky and land on top of you. This is a light-hearted approach to promote anti-smoking. The punch-line is highlighted by Dave’s dry, comedic approach.

Tobacco Action Group “Beer”:
This commercial is based on the concept of not smoking, because ‘there are better ways to die’ – i.e. drowning in vat of beer. This dry, humourous treatment makes its point quite simply and effectively, while evoking a chuckle from the audience.
Media Type Television
Length
Market South Africa
Agency Producer
Copywriter
Editor
Creative Director
Art Director
Director of Photography (DOP)
Director
Production Company Producer
Production Company Sub urban
Post Production
Editing Company

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