Julie McKeen

Julie McKeen

Chief Revenue Officer at Redscout
London, United Kingdom

Summary

This profile was created because Julie McKeen has been referenced on AdForum.

It's my profile and I want to edit it.
Languages
  • English - Pro
  • French - Pro
Sector Experience

Positions

Chief Revenue Officer
Redscout London
February 2017 - Present (9 months)
Founded in 2000, Redscout is a brand strategy & innovation agency dedicated to transforming the futures of ambitious brands & businesses. Our 70-person global team of strategists, designers, technologists and more work together to define new futures for iconic brands based on the collective belief that Innovation is the Most Powerful Form of Marketing™. We help brands determine what they will do, not just what they will say, and invent, prototype and commercialize new products, services and experiences to help brands realize their potential in profound new ways.
Managing Partner & Head of the Marketing Practice - Europe
The Talent Business
January 2014 - January 2017 (3 years)
Head of the European marketing practice for The Talent Business, the only global executive search firm specializing in marketing and communications. Specialized in search to secure marketing leaders for brand owners driven by creativity and innovation for commercial growth.
Founding partner/Managing Director
Peaks of London Ltd
January 2010 - January 2014 (4 years)
Founded Peaks of London: Breastfeeding for the Sartorially Minded to allow stylish women the freedom to breastfeed whenever, wherever they like without compromising on their look or flashing acres of flesh. Multichannel retail; e commerce and key stores across 14 countries globally including Harrods in the UK and Isetan in Japan. Oversaw full product launch, customer segmentation and marketing roll out, digital/social, brand partnerships and commercial for the business. Sold majority share of the business in 2014 and retain interest.

Speaking and writing engagements on entrepreneurship, female founder issues and creativity. Monthly columnist for Baby&Me magazine - SPeaks Out. Contributor for Drapers, Waitrose, blogs and reviewer for Mr and Mrs Smith hotel guides.
Advisor To The Board
The Smalls
January 2011 - December 2012 (1 year 11 months)
Revenue modelling, go-to-market strategy and general start-up consultancy with this energetic, grassroots online community for filmmakers and brands and companies who wish to connect with them professionally.
Group Marketing Director
London, United Kingdom
December 2006 - December 2010 (4 years)
Group Marketing Director, responsible from driving the enterprise agenda for the seven TBWA marketing companies, encompassing advertising/e-CRM/music/PR/event/strategy. Led positioning, revenue stream development, strategic business development with new and existing clients, engagement strategies and global pitches with management teams from each discipline.

Co-author of the Institute of Practitioners in Advertising (IPA) publication 'The Good Pitch Guide'.
Group/Global Business Director
London, United Kingdom
2003 - 2006 (3 years)
Running Unilever's personal care business and foods business across Europe (foods) and World (Rexona/Sure). Became Board member in 2004.
Account Director
London, United Kingdom
1999 - 2003 (4 years)
Privileged to have worked with hugely talented teams to produce award-winning advertising for The Guardian, Sony, Nikon and manage the launch of the Guardian's first online offering, guardian unlimited.com. Back when you had to explain why the internet can be useful.

Education

1st BA - English Lit / French Grade First Class Hons with Distinction

University of Sheffield, Sheffield S10 2TN
1993 - 1997 (4 years)

French Lit

Ecole nationale de la Magistrature, Bordeaux
1995 - 1996 (1 year)

Trade Organizations

Techstars

Mentor
2016 - Present (1 year 10 months)
Mentor tech-focused start ups in the awesome Techstars accelerator programme, helping them focus around the story and prepare for pitch day.

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