Cox Communications - "Keep Going"

FCB Chicago

FCB Chicago Chicago, United States

2972

Title	Keep Going
Agency	FCB Chicago
Campaign	#MakingItWork
Advertiser	Cox Communications, Inc.
Brand	Cox Communications
Posted	April 2020
Business Sector	IT Solutions & Professional Networks
Story	Now more than ever, we know how important it is to be connected. In response to COVID-19, Cox Communications has implemented several different actions to help our communities during these difficult times by increasing customer bandwidth, suspending user overage fees and opening all our outdoor hotspots. Further, the Cox Business and FCB team created a 360-campaign (including TV, print, digital, social and OOH) designed to empower and support small business owners who are #MakingItWork. The campaign messaging focuses on making the new way of working work better for Cox Business customers The first spot, Keep Going, targets small business owners doing everything they can to keep business moving while working from home.
Media Type	Television
Length	30 seconds
Chief Creative Officer	Andrés Ordóñez
Creative Director	Teddy Brown
Art Director	Alison Hammer
Art Director	Brian Eaton
Associate Copywriter	Eleana Daniel
Copywriter	Hannah Jilk
Global Account Director	Toni Caravello
Group Management Director	Cary Pierce
Account Supervisor	Pierrette Hazkial
Project Manager	Ann Crary
Executive Producer	Meredith Hyland