Andrés Ordóñez
Chief Creative Officer at FCB Chicago
Greater Chicago Area, United States
TitleLong Live Love
Campaign Long Live Love
Advertiser Canon Inc.
Brand Canon
PostedJune 2021
Business Sector Photocopiers
Story For decades, Canon has been underestimated as “just a camera and printer company” when in reality, Canon is a world-class innovator with more patents than Sony, LG and Apple. To shift this brand perception, we chose the world's largest tech event, CES, as our stage and showed tech consumers, potential business partners, and journalists what Canon is truly capable of.We decided to bring the historic skate spot LOVE Park—documented extensively through Canon cameras in the past—back to life through Canon’s latest, cutting-edge technology. Skatable obstacles from LOVE Park were recreated and combined with an accurate virtual environment, in a first-of-its-kind mixed-reality skate session that made the dream of up-and-coming Japanese skaters come true.Skateboarding at LOVE park could be experienced and seen like never before, thanks to Canon’s Volumetric Video System which combines a 360 green screen with input from over 100 synchronized 4K cameras to instantly generate live 3D footage.
Media Type Case Study
Digital Agency
PR Agency
Production Company
Chief Creative Officer
Creative Director
Creative Director
Executive Creative Director
Account Executive
Art Producer
Associate Creative Director
Director of Strategic Planning
EVP, Branded Content and Entertainment
EVP, Head of Experiential
Management Director
Senior Project Manager
VP, Creative Director
VP, Director of Business Affairs

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