Anheuser Busch, Michelob ULTRA - "Case Contract for Change"

FCB Chicago and FCB NY , United States

Awards

6503

This ad is part of the ACT Responsible Collection

Brand: Anheuser Busch, Michelob ULTRA
Country: United States

Advertiser: AB Inbev

Title	Case Contract for Change
Agency	FCB Chicago and FCB NY
Campaign	Contract for Change
Advertiser	AB Inbev
Brand	Anheuser Busch, Michelob ULTRA
Date of First Broadcast/Publication	2021 / 4
Business Sector	Beers, Ciders, Lagers
Tagline	Calling all farmers join contract for change today
Story	Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC
Media Type	Case Study
Length	72 seconds
Production Company Producer	Domenic Caruso
Former Chief Creative Officer FCB Chicago	Liz Taylor
Account Supervisor	Michael Fox
Chief Creative Officer FCB Chicago	Andrés Ordóñez
Production Company Producer	Rene Steinkellner
EVP Group Management Director	Antoniette Wico
Co-Chief Creative Officer FCB NY	Gabriel Schmitt
VP Director of Production	Joe Tipre
Executive Creative Producer	John Bleeden
Associate Creative Director	Tim Schoenmaeckers
Associate Creative Director	Niels Sienaert
Executive Producer	Ximena Aguirre
Editor	Cameron Yergler
VP Director of Audio	Jason Ryan
EVP Worldwide Creative Partner	Fred Levron
SVP Director of Strategic Planning	Thomas Hehir
VP Creative Director	Marianna Ruiz
Vice President Marketing Michelob ULTRA (current)	Ricardo Marques
Sr. Art Director	Marcus McCoy
Post Production	Alex Bartczak
Production	Myles Beeson
Director of Photography (DOP)	Myles Beeson
Director Project Management	Kristin Oberg
Sr. Production Business Manager	Ellen Kuratnik
Talent Manager	Trish Gregor
Vice President Marketing Michelob ULTRA (former)	Azania Andrews
Senior Marketing Director Michelob ULTRA	Marcela Garcia
Sr. Producer	Carolina Velez
Creative Director	Peter Carnavale
Management Director	Bianca Marcus
Chief Strategy Officer	John Kenny
VP Analytics Director	Paul Bierzychudek
Senior Strategic Planner	Melissa Jackson
Production Company Producer	Jim Walter
Production Company Producer	Jonathan Wachala
Production Business Manager	Steve Armstead
Traffic Manager	Mary-Beth Patton
Photographer	Steven Piper
Audio Engineer	Batsirayi Zesaguli
Studio Manager	Drew Beeson
Director Michelob ULTRA	Samantha Durrant
Senior Director of Agricultural Procurement Michelob ULTRA	Jessica Newman
Post Production	Lord + Thomas