Amandine Morel
Advertising Manager at Lacoste
Paris, France
TitleKobo by Fnac
Agency
Campaign FNAC Kobo
Advertiser Fnac
Brand Fnac
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Tagline (original language) 1000 livres dans un seul
Story (original language)  
Un key visual mettant en avant la profusion de livre que la liseuse peut contenir : la liseuse est ornée de plusieurs bandeaux rouges faisant référence aux prix littéraires. Le vsiuel est souligné par un titre simple et explicite : « 1 000 livres dans un seul. Kobo by Fnac ».
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mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
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mso-para-margin-bottom:.0001pt;
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La liseuse permet de stocker un milliers de livres et donne accès à 2 000 000 de livres numériques, dont 200 000 en français.
Media Type Newspaper
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Copywriter
Art Director
Associate Art Director
Account Manager
Account Manager
Account Manager
Account Manager

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