Title | ParticipACTION: Make Room for Play - Hockey |
Agency | Zulu Alpha Kilo |
Campaign | ParticipACTION: Make room for play |
Advertiser | Zulu Alpha Kilo |
Brand | ParticipACTION |
Posted | February 2015 |
Business Sector | Public Safety, Health & Hygiene |
Tagline | Screen time is taking away play time. Make room for play. |
Story | Canadian kids are spending an alarming average of 7.5 hours a day in front of screens – replacing time spent running, playing and being active outdoors. As a result, only 5% of Canadian kids are getting the 60 minutes of daily exercise they need. To dramatize this, we turned the screen itself into a physical entity that literally takes away children’s space to play. |
Media Type | Web Film |
Length | |
More Information | http://www.participaction.com/make-room-for-play-2/ |
executive creative director | Ron Smrczek |
Art Director | Grant Cleland |
Account Director | Jessica DeSantis |
Chief Creative Officer | Zak Mroueh |
Copywriter | George Ault |
Creative Director | Ron Smrczek |
Copywriter | George Ault |
Art Director | Grant Cleland |
Production Company | Circle Films |
Director | Tom Feiler |
Production Company Producer | Karen Tameanko |
Production Company Producer | Amanda Field |
Agency Producer | Bette Minott |
Account Manager | Jessica DeSantis |
Account Manager | Kristina Hayes |
Strategic Planner | Shari Walczak |
Strategic Planner | Emma Brooks |
Advertising Manager | Rachel Shantz |
Advertising Manager | Rebecca Jones |
Advertising Manager | Katherine Janson |
Editing Company | Married to Giants |
Editor | Paul Skinner |
Executive Producer | Ben Valiquette |
Music Composer | Andres Kirejew |
Music Composer | Steve McGregor |
Colorist | Cem Ozkilicci |
Music | Pirate Group |
Sound Engineer | Chris Tait |
Music Producer | Joanne Uyeyama |
Sound Engineer | Ian Boddy |