Ron Smrczek
Executive Creative Director at TAXI New York
New York, United States
TitleParticipACTION: Make Room for Play - Hockey
Agency
Campaign ParticipACTION: Make room for play
Advertiser Zulu Alpha Kilo
Brand ParticipACTION
PostedFebruary 2015
Business Sector Public Safety, Health & Hygiene
Tagline Screen time is taking away play time. Make room for play.
Story  
Canadian kids are spending an alarming average of 7.5 hours a day in front of screens – replacing time spent running, playing and being active outdoors. As a result, only 5% of Canadian kids are getting the 60 minutes of daily exercise they need. To dramatize this, we turned the screen itself into a physical entity that literally takes away children’s space to play.
Media Type Web Film
Length
More Information http://www.participaction.com/make-room-for-play-2/
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