Volkswagen - "Boot"

adam&eveDDB

adam&eveDDB London, United Kingdom

6434

Title	Boot
Agency	adam&eveDDB
Campaign	Volkswagen British Campaigns
Advertiser	Volkswagen
Brand	Volkswagen
Posted	October 2005
Product	Golf Plus
Business Sector	Cars
Tagline	A Golf. Just a little bit bigger
Philosophy	Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problem	Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Result	Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent.
Media Type	Television & Cinema
Length	50 seconds
Market	United Kingdom
Director	Stacy Wall
Copywriter	Sam Oliver
Agency Producer	Maggie Blundell
Production Company	Epoch
Art Director	Shishir Patel