Adriano Costa
São Paulo, Brazil
TitleBonus Hour
Title (original language)Falou Ganhou
Agency
Campaign Bonus Hour
Advertiser Claro
Brand Claro
PostedMay 2006
Business Sector Mobile Telephones & tablets
Story The commercial shows a typical mother (Marília Pera) in her various everyday situations. She’s saying to the camera that the more she calls her son, the more bonuses she earns. While she speaks, the son appears, irritated from getting so many calls from his mother.
Story (original language) O filme "Falou, Ganhou" mostra uma mãe (Marília Pera) em várias situações do dia a dia de uma mãe "normal" falando pra câmera que quanto mais ela liga para o filho, mais bônus ela ganha pra falar. Enquanto ela fala, aparece o filho "irritado" de tanto atender seus telefonemas.
Problem Through communication, explain the Mother’s Day promotion from Claro. In the “Talk and Win” promotion, every minute used is automatically converted into bonus minutes.
Problem (original language) Através da comunicação, explicar a a promoção de Dia das Mães da Claro. Promoção "Falou, Ganhou", os minutos falados são convertidos automaticamente em bônus de minutos pra falar.
Media Type Television & Cinema
Length
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Director
Agency Producer
Director of Photography (DOP)
Account Director
Sound Design Company

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