| Title | Bingo |
| Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campaign | Invenções - Ambev |
| Advertiser | Ambev |
| Brand | Skol |
| Date of First Broadcast/Publication | 2005 / 10 |
| Product | Skol Pilsen |
| Business Sector | Alcoholic |
| Tagline | With Skol, everything´s round. |
| Story | The commercial opens on a traditional Bingo parlor, with its usual monotonous and repetitive actions. Then, a character appears who says that if Bingo had been invented by a Skol drinker it would be different. We then see the people in the parlor having lots of fun, exactly as the brand spirit suggests in everything its involved. |
| Story (original language) | "No filme, a cena começa num Bingo bem tradicional, com ações monótonas e repetitivas. Surge um personagem que diz q se o Bingo tivesse sido inventado por um cara que bebe Skol ele seria de outro jeito. Vemos então as pessoas numa situação bem mais divertida, como é o espírito da marca e de tudo o que ela faz. " |
| Philosophy | As a consensual brand, Skol brings harmony to all situations. The agency developed a series of pieces that show how traditional things, usually boring or unattractive, could be more fun if they were invented by someone with the spirit of those who drink Skol. From that, we came up with the phrase: With Skol, everythings round, which is present in all campaign pieces. |
| Philosophy (original language) | "Como marca de consenso, Skol harmoniza as situações. A agência desenvolveu uma série de peças mostrando como coisas tradicionais, normalmente monótonas ou pouco atraentes, poderiam ser mais divertidas se tivessem sido inventadas com o espírito de quem bebe Skol. Daí, surgiu a frase ""Com Skol, tudo fica redondo, que assina todas as peças da campanha." |
| Problem | Skol is the beer that goes down round. Like it was done before, the brand suggests in its campaign slogans, aspects related to the brand behavioral and attitude values: to always have an innovative and young spirit. In other words, Skol is the brand that makes everything good for everybody. |
| Problem (original language) | A Skol é a cerveja que desce redondo. A exemplo do que já fez em outras ocasiões, a marca sugere em slogans de campanha, aspectos relativos aos valores de comportamento e atitude da marca: ser consenso com espírito jovem e inovador. Ou seja, desejava-se destacar que Skol deixa tudo bem para todo mundo. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Fábio Fernandes |
| Editor | Fábio Fernandes |
| Creative Director | Eduardo Lima |
| Editor | Eduardo Lima |
| Editor | André Kassu |
| Art Director | Marco Monteiro |
| Director | Claudio Borrelli |
| Agency Producer | Regiani Pettinelli |
| Director of Photography (DOP) | Ted Abel Pedro |
| Account Director | Gal Barradas |