| Title | Fair enough: Gumballs |
| Agency | Arnold |
| Campaign | Fair Enough - American Legacy Foundation |
| Advertiser | American Legacy Foundation |
| Brand | American Legacy Foundation |
| Posted | June 2005 |
| Product | Anti-Smoking |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | During a marketing brainstorming session, a tobacco employee comes up with a sugary sweet way to recruit younger tobacco chewers. |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| Creative Director | Tom Adams |
| Creative Director | John Kearse |
| Executive Creative Director | Alex Bogusky |
| Executive Creative Director | Pete Favat |
| Chief Creative Officer | Ron Lawner |
| Copywriter | Will Chambliss |
| Copywriter | Dustin Ballard |
| Art Director | Chris Bakay |
| Art Director | Rob Kottkamp |
| Art Director | Jason Ambrose |
| Production Company | Moxie Pictures |
| Director | Martin Granger |
| Producer | Tony Cantale |
| Editor | Jun Diaz |
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