Arício Fortes
Chief Creative Officer / Copywriter at BBDO Indonesia
São Paulo, Brazil
TitleSnickers Hunger Signature - Health Insurance Renewal
Agency
Campaign Hunger Signatures
Advertiser Mars, Inc.
Brand Snickers
PostedNovember 2019
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Story When you are hungry, you are not yourself and may end up making hungry mistakes. Like, signing documents without even reading the contents of it.At first glance, the ad looks and reads like a regular health insurance renewal and performance bonus agreement. But when you get in to reading the copy, you realize all is not simple and straight.
Media Type Print
Chairman
Chief Creative Officer
Chief Creative Officer
Group Creative Director
Creative Director
Associate Creative Director

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