| Title | The First Cereal... |
| Title (original language) | La Première Céréale... |
| Agency | Leo Burnett Paris |
| Campaign | Male Cereals - Kellog's |
| Advertiser | Kellogg's |
| Brand | Kellog's |
| Date of First Broadcast/Publication | 2010 / 6 |
| Product | Extra |
| Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
| Tagline | The first cereal that makes males well. |
| Tagline (original language) | La première céréale qui fait du bien aux mâles. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Guillaume-Ulrich Chifflot |
| Creative Director | Lorraine Holl |
| Art Director | Kaïs Brahmi |
| Copywriter | Juliette Novak |
| Photographer | Julie Mechali |
| Art Buyer | Claire Sougy |
| Advertising Manager | Emmanuelle Bucco Cances |
| Advertising Manager | Jennifer Marquet |
| Advertising Manager | Stéphane Soulabail |
| Advertising Manager | Olga Péré |
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