|Title||Even Angels Will Fall|
|Campaign||Even Angels Will Fall|
|Brand||Axe/Lynx Excite variant|
|Date of First Broadcast/Publication|
|Tagline||New Axe Excite. Even Angels will fall|
|Story||The ad show the residents of a picturesque European town going about their daily business, when suddenly beautiful female anges begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite. The ad breaks to the man spraying Lynx Exicte onto himself in his bedroom.|
|Philosophy||Excite is a fragrance so good that when you spray it, even angels will fall from the sky.|
|Media Type||Television & Cinema|
|Post Production||The Mill London|
|Editing Company||Work Editorial|
|Director of Photography (DOP)||Alex Barber|
|Account Director||Keir Mather|
|Agency Producer||Chris Watling|
|Agency Producer||Davud Karbassioun|
|Creative Director||Dominic Goldman|
|Creative Team||Dean Woodhouse|
|Creative Team||Hugo Bierschenk|
|Music||The Fallen Angels|
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