Michael Lebowitz
Founder & CEO at Big Spaceship
Brooklyn, United States
TitleThe Grudge
Campaign The Grudge
Advertiser Sony
Brand The Grudge
PostedJune 2005
Product Movie Promotion
Business Sector Cinema Production
Story The Grudge site was created to promote the film, "The Grudge", starring Sarah Michelle Gellar. Rather than a traditional production site, the client wanted an immersive, frightening environment that would evoke the spirit and tone of the film and generate interest throughout the target online demographic of males/females aged 18-24.
Media Type Digital
Market United States
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