| Title | The Grudge |
| Agency | SPCSHP |
| Campaign | The Grudge |
| Advertiser | Sony Corporation of America |
| Brand | The Grudge |
| Posted | June 2005 |
| Product | Movie Promotion |
| Business Sector | Cinema Production |
| Story | The Grudge site was created to promote the film, "The Grudge", starring Sarah Michelle Gellar. Rather than a traditional production site, the client wanted an immersive, frightening environment that would evoke the spirit and tone of the film and generate interest throughout the target online demographic of males/females aged 18-24. |
| Media Type | Digital |
| Market | United States |
| More Information | www.sonypictures.com/movies/thegrudge/site/flash/ |
| Creative Director | Michael Lebowitz |
| Art Director | James Widegren |
| Copywriter | Karen Dahlstrom |
| Designer | Dexter Cruz |
| Producer | Karen Dahlstrom |