Gaël Cheval
Head of Photo Production Dept at ELYSIAN FIELDS / PRODIGIOUS
Paris, France
TitlePaper
Title (original language)Rédaction
Agency
Campaign The Paper
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication 2011 / 3
Product Kangoo
Product (original language) Kangoo
Business Sector Midsize Cars
Tagline And you, what are you up to next weekend?
Tagline (original language) Et vous, vous faites quoi le week-end prochain?
Story The new campaign describes the Kangoo as a vehicle suitable for families who are full of activities and are ready to go. Using the saying "And you, what are you up to next weekend ?". This campaign illustrates in a funny way the overactivity of the family through an impressive paper a child hands to his teacher.
Story (original language) La nouvelle campagne positionne le modèle comme le véhicule adapté aux familles qui débordent d'activités, et qui sont prêtes à partir. Signée "Et vous, vous faites quoi le week-end prochain ?", cette campagne illustre de façon drôle et décalée cette suractivité familiale à travers une étonnante rédaction qu'un enfant remet à sa maîtresse.
Media Type Television
Market France, Spain
Soundtrack Surfin USA
Art Director
Copywriter
Director
TV Production
TV Production
Photographer
Retouch Eye Dream
Art Buyer
Art Buyer
Art Buyer
Chief Creative Officer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Director of Photography (DOP)
Agency Producer
Agency Producer
House of Production Donna

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started