|Campaign||Unleash the Chaos|
|Brand||Axe Anarchy/Lynx Attract|
|Date of First Broadcast/Publication|
|Business Sector||Fragrances, Perfumes & Toilet Waters|
|Story||The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other|
|Problem||Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women.|
|Editing Company||Final Cut|
|Strategic Business Lead||Richard Lawson|
|Sound Design Company||Phaze UK|
|Account Manager||Jen Omran|
|Strategic Business Leaf||Keir Mather|
|Advertising Manager||Tomas Marcenaro|
|Director of Photography (DOP)||Eduardo Grau|
|Creative Team||Daniel Schaefer|
|Creative Team||Szymon Rose|
|Creative Director||David Kolbusz|
|Creative Director||Dominic Goldman|
|Agency Producer||Ruben Mercadal|
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