| Title | Not Kylie |
| Agency |
BWM isobar
|
| Campaign |
Evolve - TDK
|
| Advertiser |
TDK
|
| Brand |
TDK
|
| Posted | August 2007 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories
|
| Tagline | For True Sound Evolve To TDK |
| Story | In 2007, TDK will be launching a new range of speakers, headphones and high definition stereo systems. |
| Philosophy | The idea? If youre not listening to TDK equipment, the sound quality isnt as good as it should be. Therefore, youre not getting true or original sound. And what better way to demonstrate this than by using celebrity look-a-likes who impersonate famous musicians. These people look and sound similar, but are clearly not the original. |
| Problem | Our task was simple. Position TDK as a major player in the sound system category. |
| Media Type |
Magazine
|
| Production Company Producer |
Tamiko Chee
|
| Creative Director |
Luke Chess
|
| Advertising Manager |
Ali Dent
|
| Copywriter |
Dean Hamilton
|
| Photographer |
Gary Heery
|
| Graphic Designer |
Richard Huges
|
| Art Director |
Jake Rusznyak
|
