Vicki Maguire
Chief Creative Officer at Havas
London, United Kingdom
TitleLockdown Lessons
Agency
Campaign Lockdown Lessons
Advertiser Department for Education
Brand Department for Education
Date of First Broadcast/Publication
Business Sector State Education
Philosophy The uplifting film has been created exclusively using real footage, captured organically by teachers and parents as they and their children have adapted to remote learning and home schooling. It showcases teachers’ passion for teaching and some of the innovative ways they have stayed connected with their classes, as well as the patience, enthusiasm and commitment shown by parents in unquestionably challenging circumstances. It also captures the enjoyment and gratitude of children themselves, who have adapted so brilliantly to new ways of learning at home.
Problem Ahead of the phased opening of UK schools to more pupils from Monday, 1 June, the Department for Education has released a film thanking all those who have kept learning going during the lockdown. Created by Havas London, it celebrates the hard work, dedication and ingenuity shown by teachers and parents alike as they’ve kept the nation’s children learning from home throughout the past 10 weeks.
Media Type Television
Length
Sound Production
Advertising Manager
Chief Creative Officer
Creative Director
Creative Director
Agency Producer
Agency Producer
Chief Strategic Officer
Account Planner
Editing Company
Music
Music Composer

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