Title | Paolo |
Agency | TBWA\Manchester |
Campaign | Paolo |
Advertiser | PZ Cussons |
Brand | Imperial Leather Bathtime |
Posted | June 2004 |
Product | Bubble Bath |
Business Sector | Bath, Shower Gels |
Philosophy | Disruptive idea Focus on truly pleasurable experience Vision The best loved bathroom brand in the world |
Problem | Convention Focus on rational product attributes and benefits Insight Personal cleansing is a transformational experience. It changes the way you feel. |
Media Type | Television |
Length | |
Creative Director | Danny Brooke Taylor |
Director | Theo Delaney |