Danny Brooke-Taylor
Creative Director at Dare
London, United Kingdom
TitleFarmer’s Lad
Campaign New Premium British Farmers Loaf
Advertiser Premier Foods
Brand Hovis
Date of First Broadcast/Publication
Business Sector Biscuits, Bread, Crispbread
Story The TV creative depicts a heart-warming relationship between a farming father and son, highlighting the hard work that goes into a farmer’s daily routine, as the young boy overcomes the daily challenges his father faces.  The ‘Farmer’s Lad’ earns his father’s respect through determination to make him proud, enforcing the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf.
Media Type Television
Advertising Manager
Advertising Manager
Production Company
Account Planner
Creative Team
Creative Team
Creative Team
Executive Creative Director
Media Planner

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