Devika Bulchandani
President at McCannXBC
New York, United States
TitleThe Most Vicious Cycle
Agency
Campaign Price on our lives
Advertiser March for our lives - parkland students
Brand March for our lives
PostedMay 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Gun violence in the U.S. is a vicious cycle. The only way to end it is by getting young people to vote out pro-gun politicians. However, only a small number of young people vote. To change that, March for Our Lives launched “Vote For Our Lives”. It featured a music video of a Kesha song, written the day after a mass shooting, dramatising the endless cycle of gun violence. The video repeats three times to emphasise the message.
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