Devika Bulchandani
President at McCannXBC
New York, United States
TitleGeneration Lockdown
Agency
Campaign Generation Lockdown
Advertiser March for Our Lives
Brand March for Our Lives
PostedJune 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Story In 95% of public schools in the United States, lockdown drills are as common as math and science. In this film, a young school pupil explains to a shocked audience how she and her classmates have been taught to barricade doors with tables and balance on toilet seats so that gunmen can’t see their feet. March For Our Lives believes politicians have shifted the responsibility of preventing mass shooting to kids — forcing them to become experts in their own survival instead of tackling any meaningful gun reform.
Media Type Web Film
Length
Production / Sound Producing
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