Troy began his career as an account executive at BBDO in Brisbane, Australia, before moving to Leo Burnett in 1994. He spent ten years with Leo Burnett in Chicago, Asia-Pacific and Sydney. Working in Burnett’s office in Chicago, he was responsible for all brand and creative development for Procter & Gamble’s Cheer, Luvs and Era brands. Subsequently, he was named Regional Account Director on Procter & Gamble business in Asia Pacific. In 2000, he became the Managing Director of Burnett’s agency in Sydney. During his time in Sydney, Burnett was named Agency of the Year a record four times and in his final year, Burnett Australia was the most awarded agency at the Cannes Lions festival.
In 2004, Troy returned to BBDO in New York to lead the agency’s billion-dollar AT&T business. Under Troy, the work on AT&T became some of the most sought-out advertising in the category, winning Cannes Lions, Effies, Clios, One Show pencils and Webby Awards.
In 2008, Troy was inducted into the American Advertising Federation (AAF) Hall of Achievement, honoring those people 40 years of age or under who have had a significant impact on the industry through their leadership, career achievements and inspiring personal qualities.
Troy went on to hold the role of Deputy Chairman, BBDO North America, where he focused on building BBDO’s digital and strategic planning capabilities and establishing new client service offerings. He moved up to assume the role of Chairman and CEO, BBDO, The Americas. Here he had oversight of BBDO’s operations in North, South and Central America, including the Proximity direct and digital agency network.
He joined TBWA from Omnicom Group in July 2014. At Omnicom he was Executive Vice President, responsible for driving cross-agency collaboration and innovation for Omnicom’s largest clients.