Troy Ruhanen

Troy Ruhanen

President and CEO at TBWA\Worldwide
New York, United States

About me

Troy began his career as an account executive at BBDO in Brisbane, Australia, before moving to Leo Burnett in 1994. He spent ten years with Leo Burnett in Chicago, Asia-Pacific and Sydney. Working in Burnett’s office in Chicago, he was responsible for all brand and creative development for Procter & Gamble’s Cheer, Luvs and Era brands. Subsequently, he was named Regional Account Director on Procter & Gamble business in Asia Pacific. In 2000, he became the Managing Director of Burnett’s agency in Sydney. During his time in Sydney, Burnett was named Agency of the Year a record four times and in his final year, Burnett Australia was the most awarded agency at the Cannes Lions festival.

In 2004, Troy returned to BBDO in New York to lead the agency’s billion-dollar AT&T business. Under Troy, the work on AT&T became some of the most sought-out advertising in the category, winning Cannes Lions, Effies, Clios, One Show pencils and Webby Awards.

In 2008, Troy was inducted into the American Advertising Federation (AAF) Hall of Achievement, honoring those people 40 years of age or under who have had a significant impact on the industry through their leadership, career achievements and inspiring personal qualities.

Troy went on to hold the role of Deputy Chairman, BBDO North America, where he focused on building BBDO’s digital and strategic planning capabilities and establishing new client service offerings. He moved up to assume the role of Chairman and CEO, BBDO, The Americas. Here he had oversight of BBDO’s operations in North, South and Central America, including the Proximity direct and digital agency network.

He joined TBWA from Omnicom Group in July 2014. At Omnicom he was Executive Vice President, responsible for driving cross-agency collaboration and innovation for Omnicom’s largest clients.


President and CEO
New York, United States
President and CEO, TBWA\Worldwide
New York, United States
Deputy Chairman, BBDO North America
New York, United States

Trade Organizations

ACT Responsible, Chalais

ACT'ive Corporate Member
June 2017 - Present (2 years)

Similar Talent

Patrick Hunt
President and CEO
Hunt Adkins, Minneapolis
Drew Panayiotou
President and CEO
David Aubert
Partner, president and CEO
Ogilvy Montréal, Québec
Nick Bishop
President and CEO
DDB San Francisco
Dan Lynch
President and CEO
Wire Stone
Chuck Brymer
President and CEO, DDB Worldwide
DDB New York
Paul Rand
President and CEO, Zocalo Group
Zocalo Group -- a division of Critical Mass (Omnicom Group)
Carter Murray
President and CEO North America
Y&R North America (Corporate), New York

Create a free Talent profile and become a member of AdForum

Get Started