Youth Ambassadors - "Hunger"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, United States

6074

This ad is part of the ACT Responsible Collection

Brand: Youth Ambassadors
Country: United States

Advertiser: Youth Ambassadors

Title	Hunger
Agency	VMLY&R Kansas City
Campaign	Lessons From My Neighborhood
Advertiser	Youth Ambassadors
Brand	Youth Ambassadors
Date of First Broadcast/Publication	2018 / 4
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them. To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador. Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.
Media Type	Web Film
Length	103 seconds
Production Company	Station Film
Editing Company	Cosmo Street
Executive Creative Director	Aaron Evanson
Creative Director	Grant Minnis
Associate Creative Director	Austin Ridling
Associate Creative Director	Jonathan Vigliaturo
Chief Creative Officer	John Godsey
Director	Seyi Peter-Thomas
Production Company Producer	Seyi Peter-Thomas
Director of Photography (DOP)	Doug Chamberlain
Producer	Julie Lee
Executive Producer	Caroline Gibney
Account Planner	Mikalah Morris
Account Manager	Lauren Meehan
Head of TV	Tyler Smith
Global Chief Creative Officer	Debbi Vandeven
Sound Engineer	Patrick Meagher
Music	WOJAHN BROS.
Singer/Songwriter	Roger Wojahn
Editor	Kevin Anderson
Editor	Justin Trovato