| Title | Dream Recorder App |
| Agency |
twofifteenmccann
|
| Campaign |
Dream Recommendations
|
| Advertiser |
Help Remedies
|
| Brand |
help i can't sleep
|
| Date of First Broadcast/Publication |
2011 / 3
|
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...)
|
| Philosophy | help i can't sleep's Dream Recorder app for iPhone, iPod Touch and iPad. |
| Problem | Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. |
| Result | agencytwofifteen's dream recommendation films are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. |
| Media Type |
Mobile Advertising
|
| Executive Creative Director |
Scott Duchon
|
| Executive Creative Director |
John Patroulis
|
| Creative Director |
Paul Caiozzo
|
| Creative Director |
Nathan Frank
|
| Art Director |
Paul Caiozzo
|
| Art Director |
Nathan Frank
|
| Copywriter |
Paul Caiozzo
|
| Copywriter |
Nathan Frank
|
| Agency Producer |
Mandie Bowe
|
| Agency Producer |
Joyce Chen
|
| Account Supervisor |
Melissa Hill
|
| Digital Production Company |
We Are Licious
|