| Title | Swimming Pool (French) |
| Title (original language) | Piscine |
| Agency | BETC Paris |
| Campaign | Campaign Air France 2006 - Air France |
| Advertiser | Air France |
| Brand | Air France |
| Date of First Broadcast/Publication | 2006 / 4 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Tagline | One of the best places on earth |
| Tagline (original language) | Faire du ciel le plus bel endroit de la terre |
| Philosophy | Air France decided to express a new and more involved promise for the business flyer, a well-being promise... even a 'better-being'promise. Making the sky the best place on earth is taking care of each passenger. Two complementary advertisings (serenity and tonic universe) to express every facets of well-being according to Air France. |
| Philosophy (original language) | Air France a choisi alors d'exprimer une nouvelle promesse plus impliquante pour le passager business, une promesse de bien-être, voire de mieux-être. Faire du ciel le plus bel endroit de la terre c'est mettre chaque passager au coeur de nos attentions pour qu'il soit au mieux de lui-même. Deux films aux univers complémentaires (sérénité et univers plus tonique) pour exprimer toutes les facettes du bien-être selon Air France. |
| Problem | Once more, Air France has to surprise and renew its advertising writing. Moreover other actors of the aerian sector have lately renewed their campaigns. No more planes and cabins, from now on, mosts of aerian companies advertisings represent the client. |
| Problem (original language) | Air France doit à nouveau surprendre et renouveler son écriture publicitaire. Et ce, d'autant plus que les autres grands acteurs du secteur aérien ont récemment fait évoluer leurs campagnes. Fini le temps de la mise en avant des avions et des cabines. La plupart des communications des compagnies aériennes représentent le client et promettent une attestation de chaque instant. |
| Media Type | Television |
| Length | |
| Market | South America, Asia Pacific, optionlist-countries.COU374, Europe, France |
| Soundtrack | Between Us |
| Production Company | Première Heure |
| Advertising Manager | Françoise Brousse |
| Advertising Manager | Christine Micouleau |
| Advertising Manager | Patricia Manent-Fleutiaux |
| Account Manager | Charlotte David |
| Account Manager | Muriel Keromnes |
| Creative Director | Rémi Babinet |
| Art Director | Eric Holden |
| Director | Daniel Askill |
| Production Company | RadicalMedia |
| Sound Production | Novaprod |
| Sound Producer | Marc - Antoine Moreau |
| Music Company / Composer | Aswefall |
| Licensing | Killthedj |
| Copywriter | Rémi Noël |
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