Title | Rise |
Agency | Y&R Cape Town |
Campaign | Rise |
Advertiser | Skyy Spirits |
Brand | Skyy Vodka |
Date of First Broadcast/Publication | 2013 / 1 |
Business Sector | Spirits, Fortified Wines |
Tagline | Life in the Skyy |
Story | Egg Films’ Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam’s chief creative officer Graham Lang and creative director Nkanyezi Masango. Taking a music video approach, Jason created a seductive rooftop party full of surreal luster. To escape the rain, the penthouse just rises above the clouds, thanks to some seamless CGI work from BlackGinger. The commercial is driven by an original composition from Pulse Music New York, who’ve worked with the likes of Mary J. Blige and Britney Spears. It’s shot by Peter Tischauser, styled by Elaine Jeacocks, and edited by Matthew Swanepoel at Priest. Jason has now been tasked with finding the venue for Egg Films’ Loeries party later this year. |
Media Type | Television |
Length | |
Soundtrack | Pulse Music New York |
More Information | www.eggfilms.tv |
Creative Group Head | Nkanyezi Masango |
Chief Creative Officer | Graham Lang |
Agency Producer | Mthuli Bam |
Executive Producer | Kerry Hosford |
Production Company Producer | Margie McMahon |
Director of Photography (DOP) | Peter Tischauser |
Director | Jason Fialkov |