Nkanyezi Masango
Executive Creative Director at Accenture
Cape Town, South Africa
TitleRise
Agency
Campaign Rise
Advertiser Skyy Spirits
Brand Skyy Vodka
Date of First Broadcast/Publication 2013 / 1
Business Sector Spirits, Fortified Wines
Tagline Life in the Skyy
Story Egg Films’ Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam’s chief creative officer Graham Lang and creative director Nkanyezi Masango.
Taking a music video approach, Jason created a seductive rooftop party full of surreal luster.
To escape the rain, the penthouse just rises above the clouds, thanks to some seamless CGI work from BlackGinger.
The commercial is driven by an original composition from Pulse Music New York, who’ve worked with the likes of Mary J. Blige and Britney Spears. It’s shot by Peter Tischauser, styled by Elaine Jeacocks, and edited by Matthew Swanepoel at Priest.
Jason has now been tasked with finding the venue for Egg Films’ Loeries party later this year. 
Media Type Television
Length
Soundtrack Pulse Music New York
More Information www.eggfilms.tv
Creative Group Head
Chief Creative Officer
Agency Producer
Executive Producer
Production Company Producer
Director of Photography (DOP)
Director

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