| Title | The Kitchen Valley |
| Agency | AMV BBDO |
| Campaign | Maps |
| Advertiser | Mars, Inc. |
| Brand | Whiskas |
| Posted | May 2014 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Tagline | Nurture Their Nature |
| Story | This new press campaign for Whiskas, from AMV BBDO, dramatises how cats see the world around them. It shows a living room, kitchen and garden which have been carefully illustrated to look like old maps, demonstrating that cats see their homes as large places to explore. Every single thing on the map has been labelled with a map-specific term. For example, the kitchen table is called 'Table Top Mountain', whilst the living room rug is titled 'Rug Desert'. |
| Philosophy | This all demonstrates that Whiskas®, the UK’s leading cat brand, understands your cat's natural behaviour better than anyone else. And it's this knowledge that enables them to give cats everything they need. The campaign supports an existing TV campaign which reinforces that Whiskas® understands what cats naturally need through insights from the WALTHAM® Centre of Pet Nutrition, the leading authority on pet nutrition and wellbeing. |
| Media Type | |
| Length | |
| Executive Creative Director | Paul Brazier |
| Art Director | Alan Wilson |
| Copywriter | Diccon Driver |
| Illustrator | Dave Hopkins |
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