| Title | My Time Is Now |
| Agency | Marcel |
| Campaign | Hugo Now |
| Advertiser | Hugo Boss |
| Brand | Hugo Boss |
| Date of First Broadcast/Publication | 2020 / 2 |
| Business Sector | Perfumes |
| Philosophy (original language) | Ambassadeur de la marque de prêt-à-porter Hugo depuis le printemps 2019 et co-créa- teur d'une collection capsule baptisée Hugo x Liam Payne, l'ex-membre du groupe One Direction devient aujourd'hui l’égérie des parfums Hugo Now. L’agence Marcel l’a mis en scène dans une première campagne signée "MY TIME IS NOW" . Après Nicolas Duvauchelle, Jared Leto et Zac Efron, le chanteur britannique Liam Payne incarne un nouveau chapitre du parfum pour homme, homme qui ose et inspire les autres. Filmé par Colin Tilley et photographié par Alasdair McLellan à Berlin, Liam Payne invite ses fans à devenir "le héros de [leur] propre vie" sur « My Only Chance », une musique de Toxic Avengers. |
| Media Type | Digital |
| Length | |
| Soundtrack | "My Only Chance" by Toxic Avengers |
| Post Production | Nightshift |
| SVP | Jean Holtzmann |
| Global Brand Marketing Director | Erwan Le Berrigaud |
| Global Digital Director | Anne-Lorraine Giraud |
| Global Product Manager | Florence Berthelot |
| Assistant Product Manager | Alice Forzani |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Chief Creative Officer | Anne de Maupeou |
| Executive Creative Director | Valéry du Peloux |
| Executive Creative Director | Youri Guerassimov |
| Creative Director | remy aboukrat |
| Head of Design | Stéphane Audouin |
| Copywriter / Art Director | Yoann Monin |
| Copywriter / Art Director | Aymeric Chevallier |
| Layout Artist | Christophe Gillon |
| Art Buyer | Mélanie Coupey |
| Partner – Head of Global Business | Christophe Neyret |
| Associate Director | Nathalie Do Dang Vinh |
| Account Manager | Song An GU |
| Project Manager | Sacha Bassili |
| Production Company | Phantasm |
| Director | Colin Tilley |
| Producer | Olivier Muller |
| TV Production | Sam Fontaine |
| TV Production | Cleo Ferenczi |
| Post Production Manager | Thomas Cornet |
| Post Production Manager | Anne Laure Boulley |
| Colorist | Mathieu Caplanne |
| Sound Design and Mix | Carsten Krueger |
| Print production | Art Partner |
| Print Producer | Judith Bazin |
| Retoucher | Matthew Healy |
| Production Company | Wanted75 |
| Photographer | Florian Joye |
| Photo Producer | Benoît Dreyfus |
| Post Production Manager | Thomas Baltes |
| Photographer | Benjamin Colombel |
| Digital Director | Jérémie Loiseau |
| Cameraman | Hugo Prévosteau |