Title | Monument Valley |
Title (original language) | Monument Valley (anglais) |
Agency | Nouveau Monde |
Campaign | Lafuma Case |
Advertiser | Lafuma |
Brand | Lafuma |
Date of First Broadcast/Publication | 2006 / 6 |
Business Sector | Outdoor Sports & Athletics |
Tagline | Lafuma. Official partner of freedom since 1930 |
Tagline (original language) | Lafuma fournisseur officiel de liberté depuis 1930 |
Philosophy | Lafuma, the outdoor specialist brand redefines its communication strategy, reaffirming that its inspiration was given by nature. A campaign magnifying natural sites, where men feel free. A campaign signed off Lafuma, official partner of freedom, since 1930. |
Philosophy (original language) | Lafuma, marque spécialiste de loutdoor redéfinit sa communication en rappelant que depuis toujours, son inspiration lui vient de la nature. Une campagne qui magnifie les sites naturels dans lesquels les hommes se sentent libres. Une campagne signée « Lafuma, fournisseur officiel de liberté depuis 1930 ». |
Media Type | Outdoor/Out of Home |
Art Director | Thierry Berguerand |
Copywriter | Gaël Martin |
Photographer | Christian Chaize |
Creative Director | Joël Nazaret |
Account Manager | Catherine Petit |
Advertising Manager | Philippe Joffard |