Michael ILLOUZ
Founder - CEO at THE COLLECTIVE STORY (Conceptory-Histoire2-1788!)
Paris Area, France, France
TitleHimalaya (French)
Title (original language)Himalaya
Agency
Campaign Take Action On Global Warming - BDDP & Fils
Advertiser Cart'Com
Brand Cart'Blanche
PostedOctober 2005
Business Sector Advertising & Communication
Tagline Take action on global warming
Tagline (original language) Luttons contre le réchauffement de la planète
Story A reminiscent planisphere of the famous geographic maps that haunted us at school, has been used as a base for creation. It simply deals with this ,unfortunately, current plague and revisits map making by reminding us of our school memories. Because if we don't react, it will be the world where our children will grow in.
Story (original language) Un planisphère rappelant ces fameuses cartes de géographie qui nous hantaient sur les bancs de l’école a servi de trame à la création. Elle aborde simplement ce fléau, malheureusement d’actualité, et revisite la cartographie de la planète tout en nous renvoyant à nos souvenirs scolaires. Car si nous ne réagissons pas, c’est bien ce monde que nous laisserons à nos enfants.
Philosophy During October, Cart'Com hands over to the BDDP&Fils agency which has decided to deal with the burning topic of global warming.
Philosophy (original language) Cart’Com donne la parole pour le mois d’octobre à l’agence BDDP&Fils, qui a décidé, pour sa part, d’aborder le thème dévastateur du réchauffement de la planète.
Media Type Freecard/Postcard
Market France
Advertising Manager
Account Manager
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Copywriter
Art Buyer
Art Buyer

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