Michael ILLOUZ
Founder - CEO at THE COLLECTIVE STORY (Conceptory-Histoire2-1788!)
Paris Area, France, France
TitleDoping kills sport
Title (original language)Le dopage tue le sport
Agency
Campaign Clean Sport - Cart'Com
Advertiser Cart'Com
Brand Cart'Blanche
Date of First Broadcast/Publication
Business Sector Advertising & Communication
Tagline Doping kills sport
Tagline (original language) Le dopage tue le sport
Philosophy Doping, doping product, screening, control... This last few years, sport has been too often linked with this plague. It is to defend clean sport and remind sporters who would feel threatened that there is not only screening in sport... there is also prevention !!
Philosophy (original language) Dopage, produit dopant, dépistage, contrôle…. Ces dernières années, le sport est trop souvent associé à ce fléau…. C’est pour défendre le sport clean et rappeler aux sportifs qui se sentiraient menacés qu’il n’y a pas que le dépistage dans le sport…il y a aussi la prévention !!
Problem Before the kick-off of sportive manifestations...reminder jab...
Problem (original language) Avant le coup d’envoi des manifestations sportives…Piqûre de rappel...
Result Creation of an impacting visual with working drawing outlines. "Doping kills sport" is illustrated by an athlete who is overcoming obstacles contained in a hype!

"Clichés" accumulation or illustration of a bad one by a strong symbol... The creation denounces both pressions felt by sporters (pistons), the performance race (hedge jump)at the expense of their moral and physic health.
Result (original language) Création d’un visuel impactant aux contours épurés…. « le dopage tue le sport » est illustré par un athlète franchissant les haies contenues dans une seringue !

Accumulation de clichés ou illustration d’un malaise via un symbole fort…la création dénonce à la fois les pressions ressenties par les sportifs (piston), la course à la performance (saut de haies), au détriment de leur santé physique ou morale.
Media Type Print
Market France
Creative Director
Art Director
Copywriter
Copywriter
Account Manager
Advertising Manager
Stock photography

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started