Google France - "Google Escape (english)"

We Are Social

We Are Social Paris, France

15233

Title	Google Escape (english)
Brief	You’re trapped in a room filled with puzzles that you have to solve in order to escape. So you reach for your phone and fire up Google. After all, Google can provide answers, maps, translations and many other advantages. To prove this, creative talents were locked in the Google Escape Room and given 40 minutes to get out using Google mobile apps. For the grand premiere, four famous YouTube creators took part and their experience was broadcast live. Viewers who wanted to join in were challenged to win tickets by solving daily riddles published on Google social channels.
Agency	We Are Social
Campaign	Google Escape
Advertiser	Google
Brand	Google France
Posted	November 2016
Business Sector	Search Engines
Story	Google Escape is the first branded Escape Game powered by Google France, where players had to combine the use of online tools with real-life actions to succeed, while allowing anyone to follow the experiment on social media.
Media Type	Case Study
Managing Director	Sandrine Plasseraud
Account Director	Nicolas Souffleur
Creative Director	Thomas Guilhot
Head of Production	Julien Ouvrel
Account Manager	Arnaud Robin
Account Manager	Ludovic Houdré
Account Manager	Corentin Picaut
Copywriter	Aurélie Durand
Art Director	Fabien Gailleul
Creative technologist	Clément Procureur
Creative technologist	Baptiste Leproux
Production Company	Francine Framboise
Executive Producer	Stéphanie Huguenin