Juliette Santini
Copywriter at AUSTRALIEGAD
Paris, France
TitleWork
Title (original language)Travail
Agency
Campaign Road Safety Week 2005 - DSCR
Advertiser Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
Brand Sécurité routière
Date of First Broadcast/Publication 2005 / 10
Product Road Safety Week
Product (original language) Semaine de la Sécurité Routière
Business Sector Road Safety
Tagline Road Safety. Let's change
Tagline (original language) Sécurité Routière. Changeons
Story The daily ways are dangerous at any moment.3 out of 4 casualties have an accident next to their home.
Story (original language) 3 victimes sur 4 ont un accident près de leur domicile. Les trajets de tous les jours sont dangereux tous les jours.
Philosophy Road Safety has developed 5 radio messages,each one symbolizing a type of daily way (general, school, leisures, workplace, unexpected).
Philosophy (original language) La Sécurité Routière a développé 5 messages radios, chacun représentant un type de trajet quotidien (générique, école, loisirs, travail, imprévu).
Problem Although the number of road accidents has been declined in France, "local" accidents remain numerous. The daily local trips end up turning the driving into an automatism and expressing a feeling of safety. The obstacles of the professional or private life prevail again, and the unaware or aware risk-taking are multiplying.

Therefore, Road Safety has decided to dedicate the next Road Safety Week to the daily local ways issue.
Problem (original language) Malgré la baisse du nombre d’accidents de la route en France, les accidents dits « de proximité » restent très nombreux. Avec l’habitude des trajets quotidiens de proximité, la conduite devient automatique et laisse la place à un sentiment de sécurité. Les contraintes de la vie professionnelle ou personnelle reprennent le dessus, et les prises de risques, inconscientes ou non, se multiplient.

La Sécurité Routière a donc décidé de consacrer la prochaine Semaine de la Sécurité Routière à la thématique des trajets quotidiens de proximité.
Media Type Radio
Length
Market France
Advertising Manager
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Copywriter
Creative Director
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