Renault Kwid - "The SUV of compact cars"

Landia

Landia Los Angeles, United States

7212

Brand: Renault Kwid
Country: United States

Title	The SUV of compact cars
Agency	Landia
Campaign	The SUV of compact cars
Brand	Renault Kwid
Date of First Broadcast/Publication	2017 / 12
Business Sector	Cars
Philosophy	Starring a passionate gorilla, the campaign presents the SUV of the compacts in the LATAM region. After the successful launch in Brazil, it was time for the New Renault Kwid to conquer other markets in Latin America. For these countries, NEOGAMA created an exclusive regional campaign, keeping the same strategy to present the model as "The SUV of compact cars". In the irreverent commercial, a gorilla lives an unlikely romance with a beautiful young woman aboard the Kwid. Everything is going well until they realize that the forest reserve’s rescue team - from which the primate escaped - is pursuing them. Some performance scenes reinforce the model's competitive differentials, such as robustness, higher ground clearance, design and the SUV look and feel. The good humor is reinforced by the soundtrack that goes along the commercial: "Easy", from the classic romantic group The Commodores, led by the singer Lionel Richie between 1968 and 1983. Andy Fogwill, from LANDIA, has directed this super production shot in Buenos Aires. “Bernie”, as the animatronic gorilla is called, comes from a Hollywood Studio known for producing feature films such as Alien and Predator. The soundtrack and sound effects is produced by Circle of Sound, from Los Angeles. The campaign will be aired in Open TV, Cable TV, Digital, Press and POS. The first country to air the campaign will be Argentina, where the car arrives on December. It is expected that from 2019, the SUV of the compacts to be launched in other countries.
Media Type	Television & Cinema
Length	90 seconds
Market	Argentina, Chile
Production Company	Landia
Director	Andy Fogwill
Executive Producer	Adrián D’Amario
Post Production	Clan VFX
Audio Production	Circle of sound
Agency	NEOGMA
Client	Juan Marcelo de Carlo
Client	Caroline Mechaï
Chief Creative Officer	Alexandre Gama
Creative Director	Fábio Mozeli
Creative Director	Márcio Ribas
Art Director	Fernando Saú
Copywriter	Leandro Dolfini
Agency Producer	Mariah Bayeux
Agency Producer	Luciana Kley
Regional Account Director	IVAN CAMILO PINZON PALACIO
Regional Account Manager	Eduardo Crepaldi