Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
Title (original language)Breast 1
BriefSelf-examination is key to the early detection of breast cancer. Laço, one of Portugal's leading voices on breast cancer, wanted to remind women that they need to look carefully at their own breasts. A striking way of reminding women that they should regularly check their breasts for early signs of cancer.
Campaign Breast
Advertiser Laço Foundation
Brand Laço Foundation
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Tagline Look at yours.
Story Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts.
Philosophy "Look at yours".
Problem Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware of their own bodies.
Result Increase awareness for this serious problem of women world-wide.
Media Type Poster
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Creative Director
Art Director

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