Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TitleBreast 2
Campaign Breast
Advertiser Laço Foundation
Brand Laço Foundation
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Tagline Look at yours.
Story Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts.
Philosophy "Look at yours."
Problem Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware.
Result Awareness for the problem and help women world-wide to be vigilant for this problem
Media Type Poster
Creative Director
Art Director

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