Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TitleDreams
Agency
Campaign Dreams
Advertiser Portuguese Paralympic Committee
Brand Portuguese Paralympic Committee
Date of First Broadcast/Publication
Business Sector Sports Teams, Sports Events
Tagline Dreams are meant to be lived without pity.
Story When a child with a disability decides to chase the dream of becoming a Paralympic athlete, they will face all of sports challenges and then some. This film, with actual athletes, tries to show precisely this: what it is like to chase and reach the almost (but only almost) impossible objective.
Media Type Television
Length
Creative Director
Director
Copywriter
Copywriter
Art Director
Producer
Director of Photography (DOP)
Chief Creative Officer

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