|Title||Roads Have Stories|
|Title (original language)||A estrada conta histórias|
|Campaign||Roads Have Stories|
|Date of First Broadcast/Publication|
|Product||World Remembrance Day|
|Business Sector||Road Safety|
|Tagline||Roads have stories. For happy endings, let's improve road safety.|
|Story||Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.|
|Philosophy||Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.|
|Problem||The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change.|
|Chief Creative Officer||Edson Athayde|
|Art Director||Diego Tórgo|
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