Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TitleRoads Have Stories
Title (original language)A estrada conta histórias
Agency
Campaign Roads Have Stories
Advertiser FEVR/ACA-M
Brand FEVR
Date of First Broadcast/Publication
Product World Remembrance Day
Business Sector Road Safety
Tagline Roads have stories. For happy endings, let's improve road safety.
Story Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.
Philosophy Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.
Problem The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change.
Media Type Television
Length
More Information
Chief Creative Officer
Copywriter
Copywriter
Art Director
Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started