|Brief||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.|
|Business Sector||Transport, Travel and Tourism|
|Story||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.|
|Problem||Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.|
|Media Type||Case Study|
|Creative Director||Edson Athayde|
|Creative Director||Luis Silva Dias|
|Chief Creative Officer||Edson Athayde|
|Art Director||Eduardo Pastor|
|Art Director||Andre Santos|
|Production Company||BRO cinema|
|Sound||O Menino Grava|
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