Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TitleWheelchange Tours
BriefThere are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.
Agency
Campaign Wheelchange Tours
Advertiser Tur4All
Brand Wheelchange Tours
PostedNovember 2019
Business Sector Transport, Travel and Tourism
Story There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.
Problem Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.
Media Type Case Study
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