|Brief||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.|
|Business Sector||Transport, Travel and Tourism|
|Story||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.|
|Problem||Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.|
|Media Type||Case Study|
|Creative Director||Edson Athayde|
|Creative Director||Luis Silva Dias|
|Chief Creative Officer||Edson Athayde|
|Art Director||Eduardo Pastor|
|Art Director||Andre Santos|
|Production Company||BRO cinema|
|Sound||O Menino Grava|
A brand, a person or an event can/must be turned into assets to b...
WCRS has promoted creative team Ross Neil and Billy Faithfull to...
Brent in his own words is powered by “culture and caffeine…and so...
Graduated in Applied Mathematics by the Faculty of Science in Lil...
Brijesh leads the creative function for most of DDB Mudra Group's...
Mumbai-born Alok Gadkar is a graduate of the prestigious JJ Schoo...