| Title | The Trench |
| Title (original language) | La tranchée |
| Agency |
VML
|
| Campaign |
The Trench
|
| Advertiser |
Decathlon
|
| Brand |
Décathlon
|
| Posted | July 2003 |
| Product |
Institutional summer Décathlon
|
| Product (original language) | Décathlon institutionnel été
|
| Business Sector | Leisure & Sport Equipment
|
| Tagline (original language) | Decathlon, A fond la forme |
| Story | A swimmer, so happy to swim, continues his crawl in the sand. |
| Story (original language) | Un nageur, qui emporté par son élan, continue de nager dans le sable. |
| Philosophy | The best products for passing sportive holidays |
| Philosophy (original language) | Les produits idéaux pour passer des vacances sportives |
| Problem | Position Decathlon as a distributor who makes easier the sport holidays with products and advice to discover or to practise a sport during the holidays |
| Problem (original language) | Positionner Décathlon comme le faciliteur des vacances sportives : des produits et des conseils pour découvrir un sport ou pratiquer pendant les vacances |
| Media Type |
Billboard
|
| Market | France |
| Creative Director |
Hervé Riffault
|
| Art Director |
Bernard Lebas
|
| Copywriter |
Loïc Froger
|
| Photographer |
Kevin Griffin
|
