| Title | Ecologist |
| Title (original language) | L'Ecolo |
| Agency | Libre MullenLowe |
| Campaign | Happiness is in Vrai (truth) - Triballat |
| Advertiser | Triballat-Noyal |
| Brand | Vrai |
| Date of First Broadcast/Publication | 2005 / 2 |
| Product | Organic Nature yoghurt |
| Product (original language) | Yaourt nature Bio |
| Business Sector | Yogurt |
| Tagline | Happiness is in Vrai (truth) |
| Tagline (original language) | Le bonheur est dans le Vrai. |
| Story | Pour justifier le 4ème dites que vous êtes militant écolo. |
| Story (original language) | To justify having all four, just say you’re a green activist. |
| Philosophy | Vrai Yoghurts are so good that you can not resist to eat more than one. |
| Philosophy (original language) | Les yaourts Vrai sont si bons qu’il est impossible de résister à la tentation d’en manger plus d’un. |
| Media Type | Billboard |
| Market | France |
| Account Director | Jean-Louis Roché |
| Account Manager | Valérie Flamand |
| Account Manager | Marion Nadaud |
| Account Planner | Sophie Spréafico |
| Creative Director | Claire Ravut |
| Creative Director | Stéphane Renaudat |
| Art Director | Stéphanie Heidelberg |
| Copywriter | Juliette Santini |
| Photographer | Paul Goirand |
| Advertising Manager | Gwenaëlle Le Garrec |
More Work
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- BRAND:
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- AGENCY:
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Drill
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Shower
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Tiled floor
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Duck
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- AGENCY:
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Ice cream
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- AGENCY:
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Bowls
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- AGENCY:
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Deckchair
- BRAND:
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- AGENCY:
- New Peoleo
Flip Flop
- BRAND:
- Leroy Merlin
- AGENCY:
- New Peoleo