Sacha Lacroix
Directeur Général / Directeur du Planning Stratégique at SFR
Boulogne Billancourt, France
TitleThe Worst Song In The World
Campaign The Worst Song In The World
Advertiser Monoprix
Brand Monoprix
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Story A young woman is walking down the street. She has headphones on, but we can hear what she’s listening to: it's the worst song in the world. Clips from an 80s-style video accompany the banal lyrics, pompous rock chords, clichéd saxophone solo and, yes, a crap rap. But the victim can't stop listening because she's carrying two huge grocery bags. Maybe next time she'll opt for home delivery from Monoprix.
Media Type Web Film
Production Company
Audio Post Production
Creative Director
Creative Director
Agency TV Producer
Art Director
Managing Director
Associate Director
Senior Strategic Planner
Strategic Planner
Client Director
Account Manager
Account Manager
Account Manager
Head of Digital
Executive Producer
Production Manager
Director of Photography (DOP)
Sound Producer
Music Composer
Post Production
Post-production Producer
Head of Marketing
Brand Director
Head of Media, Social Media and Brand Content
Social Media Accountant
Head of PR and Communications
Media Agency
Media Supervisor
Media Manager

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