Sacha Lacroix
Directeur Général / Directeur du Planning Stratégique at SFR
Boulogne Billancourt, France
TitleWhere's my sock ?
Agency
Campaign Where's my sock ?
Advertiser Monoprix
Brand Monoprix
Date of First Broadcast/Publication
Business Sector Retail, Distribution & Restaurants
Philosophy To introduce Monoprix's new three-sock "pairs", Rosapark created a film centered on that age-old question 'Where's my Sock?'
In the spot, people are seen searching under beds, in hampers and even diving into laundromat machines to try to find their favorite sock, which has abandoned their other foot. One even sobs into the remaining sock as she pines for its mate.

The solution is a pack that includes a pair of socks plus one - the Monoprix three-sock pair.
Media Type Television
Length
Brand Manager
Brand Manager
Brand Manager
Brand Manager
Co-Founders
Co-Founders
Co-Founders
Creative Director
Creative Director
Associate Manager
Account Director
Head of Digital Strategy
Account Manager
Copywriter
AD
Strategic Planner
TV Producer
TV Producer
PR
PR
Production
Director

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