Sacha Lacroix
Directeur Général / Directeur du Planning Stratégique at SFR
Boulogne Billancourt, France
TitleHumanity's First Queue
Campaign Humanity's First Queue
Advertiser Monoprix
Brand Monoprix
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Story Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude.
Media Type Web Film
Production Company
Post Production
Production Company
Media Agency Blue 449
Chief Creative Officer
Chief Creative Officer
Art Director
Managing Director/Head of Strategic Planning
Associate Creative Director
Account Director
Account Manager
Agency TV Producer
Strategic Planner
Head of Digital Strategy
Community Manager
Social Media Strategist
PR manager
Production Manager
Assistant Director
Director of Photography (DOP)
Production Designer
Make-Up Artist
Sound Producer
Sound Producer
Sound Engineer
Post Production
Post Production
Chief Executive Officer (CEO)
Deputy Managing Director
Senior Business Manager
Head of Brand Activation
Head of Marketing, Digital & Innovation
Brand & Image Director
Communications and Media Manager

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