|Title||Humanity's First Queue|
|Campaign||Humanity's First Queue|
|Date of First Broadcast/Publication|
|Business Sector||Department Stores, Supermarkets|
|Story||Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude.|
|Media Type||Web Film|
|Production Company||Partizan Paris|
|Post Production||Mikros Images|
|Production Company||FAMILY Production|
|Media Agency||Blue 449|
|Chief Creative Officer||Gilles Fichteberg|
|Chief Creative Officer||Jean-Francois Sacco|
|Art Director||Cerise Leclerc|
|Managing Director/Head of Strategic Planning||Sacha Lacroix|
|Associate Creative Director||Quentin Labat|
|Account Director||Lucile Wissocq|
|Account Manager||Justine Ducher|
|Agency TV Producer||Thomas Laurent|
|Strategic Planner||Sarah Herbain|
|Head of Digital Strategy||Jeanne Neuschwander|
|Community Manager||Calliste Garrabos|
|Social Media Strategist||Charlotte Giraud|
|PR manager||Mélanie Colléou|
|Production Manager||Isabelle Labeylie|
|Assistant Director||Olivier Coulhon|
|Director of Photography (DOP)||Marc Gomez del Moral|
|Production Designer||Alexandre Vivet|
|Make-Up Artist||Annabelle Petit|
|Sound Producer||Matthieu Sibony|
|Sound Producer||Grégoire Galian|
|Sound Engineer||Sylvain Rety|
|Post Production||Sébastien Gros|
|Post Production||Jonathan Trebois|
|Chief Executive Officer (CEO)||Pascal Crifo|
|Deputy Managing Director||Marion Haan|
|Senior Business Manager||Florence Mary|
|Head of Brand Activation||Fouad Hachani|
|Head of Marketing, Digital & Innovation||Florence Chafiotte|
|Brand & Image Director||Nicolas Gobert|
|Communications and Media Manager||Stéphanie Jallet|
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