| Title | How Do You Know If A Girl Loves Her Diamond Ring? |
| Campaign | How Do You Know If A Girl Loves Her Diamond Ring? |
| Advertiser | JamesAllen.com |
| Brand | JamesAllen.com |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Jewelry |
| Philosophy | Anyone planning to get down on one knee over the Christmas and New Year holidays should be forewarned: the ring is a really big deal. Trust us when we tell you that it’s really important to get the ring right, because once you’ve popped the question, everyone’s going to have an opinion! If you watch the online diamond bridal jewelers’ latest commercial: “How Do You Know If A Girl Loves Her Diamond Ring”, you’ll learn that you’d better get a kick ass ring because once it’s on her finger, she’s going to show it to everyone: her mother, her father, her grandmother, the cat lady from next door and all of her Facebook friends. Any awkward comment from them and your happiness may just fly out the window. So if you are planning to go down the “I commit” road,here are JamesAllen.com’s “3 TIPS FOR A RESOUNDING ‘YES!”: 1. Make sure you’re getting her the real dealLog on to JamesAllen.com and check out their ‘Diamond Display Technology’ that magnifies diamonds up to 40 times and spins them in full 360° HD to make sure the ring is nothing short of perfect. And in case you are wondering, you should know that all JamesAllen.com diamonds are certified by one of the top 3 grading laboratories (GIA, AGS, or IGI).2. Create a one-of-a-kind design just for herUse James Allen’s interactive engagement ring design tool to create a unique ring for the love of your life. You can choose from hundreds of settings and over 100,000 conflict-free diamonds.3. Make your proposal unforgettableWhether it’s a romantic trip to Paris, a getaway weekend in the mountains or an intimate candle-lit dinner, make sure the moment is memorable. Watch James Allen’s latest commercial here: https://youtu.be/PJrUvYuZgYsDownload our press kit here: https://we.tl/9NfJzGA1Io BACKGROUND: The holiday season around Christmas and New Year’s is the busiest time of year for people to get down on one knee and pop the question. With 32% of people getting engaged over this period and another 30% on Valentine’s Day, now is the peak for the diamond industry. Thanks to the coming of age of the savvy millennial shopper, a quickly-expanding portion of the annual global diamond sales have now transferred to the world wide web where the digital natives have impacted sales practices by demanding new interactive tools, like the kind JamesAllen.com has pioneered. |
| Media Type | Television & Cinema |
| Length | |
| Head of Creative | Amir Ariely |
| Industry Manager | Gil Efrati |
| Analytical Lead | Maya Avni |
| Production lead | Yafit Lotan |
| Production Company | Mialma Production House |
| Director | Yoram Ever-Hadani |
| Director of Photography (DOP) | Lael Utnik |
| Producer | Liora York |
| Producer | Maya Ben-Moshe |
| Editor | Boaz Mann |
| Sound Design | Yossi Rabinovich |
| Post producer | Tamir Weiss |
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