| Title | First Steps |
| Title (original language) | Primeiros Passos |
| Agency | Santa Clara M&C Saatchi |
| Campaign | Born to Run - Fila |
| Advertiser | Fila |
| Brand | Fila |
| Posted | November 2007 |
| Product | Running Shoes |
| Business Sector | Sneakers / Athletic Footwear |
| Tagline | real runners |
| Media Type | Television |
| Length | |
| Market | Brazil |
| Agency Producer | Marcelo Altschuler |
| Production Company Producer | Marcello Avian |
| Art Director | Vico Benevides |
| Creative Director | Fernando Campos |
| Director of Photography (DOP) | Pedro Cardillo |
| Copywriter | André Godoy |
| Sound Design Company | André Namour |
| Editor | Julio Saenz Moreno |
| Director | Beto Salatini |
| Advertising Manager | Ricardo Zanella |
| Production Company | Lux Filmes |
| Sound Design Company | Play It Again |
| Post Production | Tribbo Post |
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