| Title | Samsonite VS Gravity |
| Agency | Saatchi & Saatchi Brussels |
| Campaign | Samsonite VERSUS The World |
| Advertiser | Samsonite Corp. |
| Brand | Samsonite |
| Posted | February 2014 |
| Business Sector | Luggage & Traveling bags |
| Story | Samsonite VERSUS Gravity emphasises the outstanding 'shock impact performance' of the suitcases in the Cosmolite range when dropped from a 15 meter height into a luggage cart. The Samsonite best-seller proves to be victorious thanks to the impact-resistant Curv® material that forms the shell of the case. Further reinforcing its durability, the suitcase also proves to be resilient and remain undamaged when a 300kg luggage cart is dropped on it. |
| Media Type | Web Film |
| Length | |
| Account Manager | Jonathan Moerkens |
| Creative Director | Jan Teulingkx |
| Creative Director | Alexander Cha'ban |
| Art Director | Arnold Hovaert |
| Copywriter | Damien Veys |
| Production Company | Caviar |
| Director | Tom Willems |
| Art Buyer | Gaëlle Haesaert |
| Executive Communications Director | Edouard WATTEL |
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