Tricia Russo

Tricia Russo

EVP, Chief Strategy Officer at BBDO Atlanta
Atlanta, United States

About me

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Sector Experience


EVP, Chief Strategy Officer
Tricia began her career at Chiat\Day in LA and NY, where she worked with some of the best in the business, igniting her passion for getting to big strategic ideas that connect culturally. She identifies actionable consumer insights and translates them into game-changing creative inspiration that lives across platforms, ultimately creating success for clients. Tricia emphasizes deep relationships with her clients, helping them reframe their issues and build fresh creative solutions. Her philosophy is always to build strategy through the lens of creativity. Tricia has spent time at agencies big and small around the country including Angotti Thomas Hedge and Ogilvy & Mather in NY, and Leo Burnett, Cramer-Krasselt, and Y&R in Chicago.
With crazy four-year-old twin boys and a crazy husband who works as a creative director at another ad agency, Tricia strives to be the least crazy person in her house but seldom succeeds at this. 

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